Comments for Mixotricha

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Comment on 10 items every man should have by zyxo

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Comment on The Difference between Segmentation and Clustering by zyxo

zyxo — Wed, 20 Feb 2013 16:54:29 +0000

As I onderstand you want to identify customers who are going to churn. For me that is just another targeting model : from your history database you select people who churned and people who did not. With some algorithm like decision tree, logistic regression or whatever you can calculate a model to predict the probability of churning, based on whatever data you have at the moment before the churn.
Hope that helps.
Zyxo

Comment on The Difference between Segmentation and Clustering by in2008

in2008 — Fri, 08 Feb 2013 17:34:43 +0000

Hi! I want to better understand customer profiles to apply retention policies.

Comment on The Difference between Segmentation and Clustering by zyxo

zyxo — Sat, 26 Jan 2013 16:15:02 +0000

Difficult to say from here. First of all you have to know what’s the purpose of that segmentation. Because segmentation is a tool, not an goal. So what do you want to do with that tool?
Zyxo

Comment on The Difference between Segmentation and Clustering by in2008

in2008 — Sat, 26 Jan 2013 15:23:45 +0000

Well, so how can we implement segmentation?